St. Louis, Missouri, USA
September 2, 2010
America's Heartland, the only nationally-distributed program on agriculture in America, kicks off its sixth season this month with new stories and features demonstrating the importance of American agriculture to our nation and the world. The National Corn Growers is a promotional partner of the program.
"We're excited to see America's Heartland enter its sixth season so strongly," said NCGA President Darrin Ihnen, a corn grower in Hurley, S.D. "As urban and suburban Americans get more distant from the farm, this provides them an entertaining and informative look at the hard work and dedication of our nation's family farmers, providing many of the food and other products they use every day and may sometimes take for granted."
New features include "Farm to Fork," where celebrity chef Dave Lieberman travels the Heartland seeking out fresh farm products and creates tasty dishes viewers can try at home. "Fast Facts about Food" delivers surprising and informative nutritional information, helping consumers learn more about antioxidants, fiber and vitamins.
Launched in 2005, the Emmy-award winning America's Heartland travels throughout the United States, introducing non-farm viewers to the men and women who provide the food, fuel and fiber that we use and consume daily. Frequently appearing segments are targeted specifically to consumers: "Off the Shelf" looks at food choices we make at the supermarket; "Working the Land" introduces viewers to diverse careers in agriculture; and "Harvesting Knowledge" explores the rich history of foods we enjoy every day.
America's Heartland also examines how technology is changing production, and how sustainability and environmental issues are becoming increasingly important to producers and consumers. Annual surveys show that PBS enjoys a significantly higher level of trust from viewers than commercial networks, cable TV, newspapers and courts of law. Currently, the series is seen on more than 230 PBS stations covering 66 percent of the United States. America's Heartland also reaches viewers in rural communities with primetime broadcasts on RFD-TV. The program has a new and expanded website that will launch next week at http://www.americasheartland.org, and viewers connect with the show on Facebook, Twitter and YouTube.
America's Heartland is produced by KVIE Public Television in Sacramento, with support from the Monsanto Company and the American Farm Bureau Federation.
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