Johnston, Iowa, USA
January 18, 2011
Iowa farmers and those involved in the agriculture industry are invited to participate in a series of free, online training webinars to learn how to best use social media to engage in conversations with consumers about modern agriculture practices.
The first of the monthly webinar series will be this Thursday, January 20th at 10:30 a.m. This session is the first in the 2011 Social Media Training by National Corn Growers Association. The training is sponsored by Pioneer, a DuPont Business.
“Consumers are turning to social media to learn about modern agriculture,” said Jay Lynch, an Iowa Corn Growers Association director and a farmer from Humboldt. “Not all of the information about agriculture presented is correct. Social media allows the Iowa agriculture industry to tell the real story behind how we raise the food that consumers eat.”
The January 20th webinar will address the goals of the series and why growers should engage in social media. Presenters will define the objectives and review “return on investment” of engaging in social media and how it fits within the context of agriculture. Instructors will also review how it is being used successfully by others in the industry and show participants how they can track their social media success.
To register for the social media webinar visit: www.ncga.com/socialmedia.
Follow-up webinars are planned for February 17, March 17, April 28, May 19, June 16, July 21, August 18, September 15, October 20, November 17 and December 15.
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