USA
March 11, 2025
United States farmers and ranchers often struggle to access the data they need to justify and implement science-driven practices that enhance the productivity and health of their land. To support broader access to this data, the Foundation for Food & Agriculture Research, Patrick J. McGovern Foundation, Tech Matters and the Skoll Foundation are providing a $1,503,964 grant to Tech Matters’ Better Deal for Data project that enables data sharing across a variety of stakeholders for greater impact and research.
Consensus is currently lacking on how farmers in the U.S. can use and share their data securely to make scientifically backed decisions about growing affordable, nutritious food and land stewardship. As a result, crucial data are often inaccessible, preventing farmers from overcoming common problems. The Better Deal for Data project, led by Tech Matters Founder and CEO Jim Fruchterman, seeks to research and design farmer data management tools to ensure wider access to knowledge that can increase productivity and profit for farmers and ranchers.
Farmers and agricultural researchers often face a gap that disconnects knowledge from practical use,” said Dr. LaKisha Odom, FFAR scientific program director. “This research is building the infrastructure and guidance that will serve as a bridge, allowing partners to work together for the benefit of our agriculture and food systems.
LaKisha Odom, Ph.D.
Scientific Program Director
Sustaining Vibrant Agroecosystems
The Better Deal for Data project is developing a set of principles for data use and protection to help farmers, nonprofit and for-profit organizations, co-ops, government agencies and research institutions use and share data in effective and secure ways. The project is researching existing standards and principles for data collection, management and sharing to develop essential requirements for data stewardship and legal agreements. Consulting with key stakeholders in agriculture and beyond, Tech Matters is reviewing software technology to identify the best existing tools for farm data collection, analysis, decision support and authorization for use. Finally, Tech Matters and partners are selecting test case scenarios to help develop software and guidelines.
We see a strong need to increase trust in ethical data collection and use both in agriculture and in society more broadly. Through a simple set of easily understandable commitments focusing the benefits of data primarily on the individual, their community and the public, we believe we can offer a trustworthy alternative to more one-sided approaches to data collection.
Jim Fruchterman
Founder & CEO, Tech Matters
Foundation for Food & Agriculture Research
The Foundation for Food & Agriculture Research (FFAR) builds public-private partnerships to fund bold research addressing big food and agriculture challenges. FFAR was established in the 2014 Farm Bill to increase public agriculture research investments, fill knowledge gaps and complement the U.S. Department of Agriculture’s research agenda. FFAR’s model matches federal funding from Congress with private funding, delivering a powerful return on taxpayer investment. Through collaboration and partnerships, FFAR advances actionable science benefiting farmers, consumers and the environment.
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