April 14, 2025
Ahern, a leading force in the agricultural sector for over four decades, has unveiled a bold new brand identity, signaling a strategic evolution aimed at driving innovation, accelerating growth, and strengthening the agri-food value chain across North America.
The transformation, captured under the new brand promise Empower Your Growth, reflects Ahern’s expanded role as a technology-integrated solutions platform designed to meet the evolving needs of modern agriculture.
“This is more than a rebrand, it’s a renewed commitment to empower farmers, connect them with the best in global genetics, and drive productivity through innovation”, said José Luis Vidales, CEO of Ahern. “We’re not just changing how we look. We’re redefining how we serve the future of agriculture.”
“Our new identity reflects the reality of who we are today—a strategic partner that delivers end-to-end solutions,” added Roee Tamari, Executive Chairman. “We are building the most robust agricultural platform in the region, combining premium seeds, BioSolutions, and financial tools to help growers succeed in a rapidly changing world”.
As a specialized agricultural marketplace, Ahern offers a fully integrated suite of products and services, including top-tier seeds, biological inputs, technical consulting, and future access to financial tools. The company’s model connects farmers with the best-performing global plant genetics while providing support at every stage of the crop cycle. The result: stronger yields, higher quality, and better profitability.
The company also plays a pivotal role in North America’s cross-border agricultural ecosystem. For example, Mexico supplies nearly 70% of the fresh tomatoes consumed in the United States, a testament to the interconnectedness of producers, distributors, and retailers. Ahern strengthens this synergy by ensuring access to high-quality inputs, expert advice, and seamless distribution.
With its new brand identity, Ahern reaffirms its mission: to be the catalyst for transformation in agriculture, empowering farmers, technologies, and partnerships that will shape the future of food.
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