Woodland, California USA
June 6, 2025
Further establishing itself as a premium and stemsational branded vegetable, Bimi® Baby Broccoli is proud to sponsor this year’s James Beard Awards®, taking place June 16 in Chicago. Already beloved by chefs around the world, Bimi® now takes center stage in the U.S., where some of the country’s most discerning culinary professionals will experience its unmatched quality and flavor.
Widely regarded as the highest honor in the food industry, the James Beard Awards are an Academy Awards–style event featuring red carpet arrivals and a ceremony recognizing excellence in the restaurant and chef community. This year marks the 35th anniversary of the event, drawing over 2,000 of America’s top chefs, restaurateurs, food media, and culinary enthusiasts—with millions more tuning in online.
Following the ceremony, Bimi® will host a Tasting Station featuring a signature dish created by James Beard Award–nominated Chicago chef and new Bimi® brand ambassador Thai Dang, known for his critically acclaimed restaurant HaiSous Vietnamese Kitchen and daytime cafe.
The celebration doesn’t stop there—on Thursday, June 12, Bimi® will also appear at a special pre-Awards event at the Paul Stuart store on Chicago Avenue, where HaiSous will host a culinary takeover, spotlighting the versatility and flavor of Bimi® Baby Broccoli in elevated Vietnamese cuisine.
“We’re excited to share Bimi® with the most influential tastemakers in the industry,” said Michelle Glover, Brand Development Lead for Bimi® Baby Broccoli. “This sponsorship is an opportunity to reinforce what chefs around the world already know—Bimi® isn’t just baby broccoli. It’s Broccoli, but Better.”
Bimi® Baby Broccoli is now available to consumers in Chicago at Fresh Thyme Market, a regional retailer known for its focus on emerging food trends and premium produce offerings.
For more information or to inquire about retail and foodservice opportunities with Bimi®, Julie McElhaney by sending an email to info.usa@bimibroccoli.com.
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