France
July 2, 2025
On July 1st, Ludovic, Ludovic Cousin took over Pierre Flye Sainte-Marie as General Manager of MAS Seeds®.
This succession, prepared and committed for over six months, has continuity and stability in mind. As a member of the EXCOM, Ludovic has continuously contributed to this development and plans today, to speed it up all the while, bringing support to the collaborators, the main players of on field deployment.
Boasting over 20 years of successful experience in seed and international markets, Ludovic Cousin will oversee General Management, the newest step in his constant strive for progress of the last few years. This seed expert’s goal is to strengthen well established locations, explore new growth possibilities and continue to develop new solutions of regenerative agriculture allowing to keep up with the stakes of tomorrow.
Norman and an agricultural engineer, Ludovic Cousin joined Maïsadour Semences in 2004. After expanding business in Eastern Europe, he led the Benelux subsidiary, followed by Southern Europe sales. In 2022, he joined the MAS Seeds® EXCOM.
Ludovic Cousin replaces Pierre Flye Sainte Marie, MAS Seeds®’s General Manager since 2021, following his retirement.
This new chapter is written with the women and men of MAS Seeds® , in trust, ambition and team spirit.
« MAS Seeds® will continue to innovate and bring sustainable solutions for tomorrow’s agriculture. We must speed up our current endeavours that allow us to position ourselves as a major player in the changing climate of agroecology, finding solutions to the issues in the next 5 to 10 years. I sincerely applaud the commitment of MAS Seeds® ’ teams, that carry this ambition of perpetual. We will continue to support them and build together the future of MAS Seeds® . » — Ludovic Cousin
Click here to view the Strategic Leadership Team
About MAS Seeds®
MAS Seeds® is the seed subsidiary of the MAÏSADOUR Group, headquartered in Haut-Mauco in the Landes region. With over 70 years of experience, the company offers a portfolio of innovative and sustainable seeds and solutions.
Present in 50 countries, MAS Seeds is committed to regenerative agriculture through its three activities.
- R&D: selection of a diversified range of maize, sunflower, cover crops and other species..
- Production: multiplication and manufacture of quality seeds.
- Sales and Marketing: sales and field support.
Direction : Pierre FLYE SAINTE MARIE (CEO) & Arnaud TACHON (Chairman)
Topics
Species
