Bangkok, Thailand
September 15, 2025
East-West Seed (EWS) announces today the appointment of Jihan Mercier as Chief Marketing Officer and a member of the Managing Board. She will report directly to JC Filippi, Chief Executive Officer.
Jihan will lead the newly created Global Strategic Marketing and Crop Team Organization focusing on long-term marketing strategy, overseeing crop portfolio development, enhancing market insights and developing organizational capabilities. Jihan will be instrumental in connecting EWS’ global and local strategies, strengthening cross-team collaboration and continuing to drive the company’s transformation agenda.
“We are delighted to welcome Jihan to East-West Seed,” said JC Filippi. “Her expertise in creating customer-focused organizations and her strong track record in the vegetable seed sector will be key in moving our marketing and customer strategies forward. Jihan’s leadership will help position East-West Seed as a global leader in innovation focused on farmers while expanding our reach.”
Jihan highlighted East-West Seed’s crucial role in enhancing the lives of tropical vegetable farmers through innovative seeds and services. “I have followed the company’s progress throughout my career in agriculture,” she stated. “The founder’s vision and commitment to improving smallholder farmers’ livelihood is truly inspiring. I am excited to be a part of the company’s next chapter.”
Jihan joins East-West Seed from Hazera Seeds (Limagrain Group), where she led global marketing and business development. She previously held leadership positions at HM. Clause and Syngenta.
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