February 8, 2017
At Fruit Logistica 2017, Hazera’s main focus will be on Partnerships. Hazera’s objective is to deliver superior value all along the fresh produce supply chain, through dedicated vegetable variety breeding and active support. We do this together with growers, but also with partners down the stream of the supply chain. Since the beginning of this approach, several partnerships have taken shape, in which combined expertise resulted in products brought to the markets satisfying consumers’ needs.
As Mr. Piet van Liere, one of the world’s most important onion exporters from Holland, states: “Good genetics are the foundation on which we have built our partnership with Hazera. Open communication, trust and sharing insights are the key factors for a successful partnership and for successful products.”
According to Hazera’s New Zealand distributor Mr. Steve McArthur: “Hazera’s breeders put a strong focus on the requirements of the retailer and consumer which has put Hazera as onion market leaders in New Zealand with high quality long storage varieties such as Tilbury or Rhinestone.”
Expertise, good listening, understanding and perseverance were the most important elements in the creation of Hazera’s new tasty tomato Goutine. Add an expert grower such as Stoffels from Belgium and you have the solid foundation for success: now the Goutine tomato can be found in the shelves of leading supermarkets throughout Europe. An example of great partnership.
In watermelon, Hazera noticed new needs in the market, for a smaller sized, more convenient product, with a long shelf life, high sweetness, crispiness, firmness and good yields for the growers. The company found Mr. Raymundo Soto Sau of Agricola El Tejaban from Mexico who puts it as follows: “Hazera is a company that keeps on launching successful varieties! It provides us with strong support, which has turned into a fruitful partnership, assisting us in achieving great results.”
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