West Lafayette, Indiana, USA
February 20, 2026

Today’s seed industry is navigating a period of real tension. Consolidation and rising input costs are reshaping competitive dynamics, while advances in biotechnology and seed innovation are changing how companies differentiate, price and deliver value.

In this environment, strong business acumen and strategic leadership matter more than ever. Join us for the 2026 Seed Management Academy, taking place August 18-20, 2026, and join peers from across the seed industry for three days of practical, applied learning focused on how seed businesses actually operate today.

Designed for professionals working across seed production, sales, marketing, product management and leadership, the Seed Management Academy blends real-world case discussions, faculty-led insight and peer exchange to help participants strengthen decision-making and better understand the business dynamics shaping the industry.

Registration is now open.

Many organizations use this program as part of their talent development plans, so early registration is encouraged as teams finalize summer schedules and budgets. 

Program highlights include:

• Market structure and competitive dynamics in the seed industry
• Product and portfolio management decisions
• Pricing, margins and value creation
• Go-to-market strategy and customer relationships
• Leadership and management challenges unique to seed businesses

View program details and register. 

Website: http://www.purdue.edu

Published: February 20, 2026